How to monetize desktop games (Mac & Windows 8.1 & 10)

How to monetize desktop games (Mac & Windows 8.1 & 10)
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#1

Hello Devs,
Currently I have two games published in Google Play Store and iOS App Store. I want to make desktop version as well and want to publish them in Mac App Store and Windows App Store, I want to know about the ways of monetization in a desktop game. Is there any kind of ad network available for desktop games ? Or is IAP the only option ?