Hi @ousaf, thank you! Here are my answers and comments:
Had you initially done paid campaigns to get the game noticed?
No, we did not run any paid campaigns to get the game noticed.
In Apr 16 - Dec 16 the app grew from 200-300 DAU to 350k DAU, amazing, is it all organic something like featured?
It is all organic with the majority from Google Play organic search/rankings. We never got featured from Google Play during that time. To this day, we still have no communications with Google Play - we been trying to reach out to them, but never get any feedback or responses. If anyone has a Google Play contact please share :). Apple only started featuring the game in 2017 after we showed them the results we were getting on Google Play.
Do you still think that in 2019 we still no need a publisher as long as game is original and highly polished
We never worked with a publisher. It really depends on your game and also what your team’s strengths are. For example, if you are making a hyper casual game, you would probably need a publisher unless you have a huge advertising budget and the monetization down to make back the UA spend. If it is casual/indie, then I think you have a good chance going at it alone - just really depends on what you and your team are good at and how patient you are. Having said that, we been thinking of starting a publishing division just to help out other small studios/Indies that are missing the marketing and game optimization side. If anyone is interested would be happy to discuss.
Do you credit the success to lots of sudden updates for improving UX/UI & bug fixes to game, maybe Play Store algorithm noticed that rate of updates and equally the +ve feedback increased thus recommending others more often.
Yes, I think a huge part of the game’s success is due to increasing core metrics from UX/UI improvements and bug fixes. We were and have been updating the game at least monthly. We have a GDC talk (2018) were we go into more depth of what we changed to increase KPIs such as retention, session time, etc.
Hope these were helpful.