found why it doesn’t work well…
the problem is caused by VS2010. I replaced string in source code with string from xml file then it works fine.
But different problem comes up now.
I’m using Marmalade as target platform and deploy application to android, Galaxy S3.
On both of mobile device and win32 with Maramalade, font (even in english) doesn’t show anything.
It seem to be problem of mixed use of Marmalade and Cocos2dX. After removing Marmalade in my project, then I will report it again.