Sprite not drawn to proportion

Im trying to draw a Sprite, and when its get drawn it appears to be 2-3 times smaller than the actually image is.

Sprite* sprite = Sprite::create("image.png"); sprite->setAnchorPoint(Point(0, 0)); addChild(sprite);

i do not call EGLView::setDesignResolutionSize() nor do i call Director::setContentScaleFactor().

Im testing on a Kindle fire (2.3.3) if it helps, and using cocos2d-x 3.0 alpha.