I looked at the Google link and find it interesting. I see some game making software will support AR. Personally, I’m not ready to dive into AR. I believe AR might be a good opportunity to get in on while it’s new because it might give developers some new opportunities which will be less competitive.
However, I believe that the opportunities will be there for a longer while. Hey, AR might flunk. Other technologies have flunked as well. I believe social networks and photo apps brought a lot of focus to this AR.
Problem with these big companies is that they have to constantly innovate. VR was Google’s more recent innovation. AR for Apple. Now Google has to match and outdo Apple and so on. We all experience this. We have competitors, Cocos has their own and so on. Only time will tell what we will do next. It will be interesting to see the direction we are led to.
The Cocos team will likely be amongst the many to realize that AR cannot be ignored when and if it can no longer be ignored. However, it might be a good opportunity for the Cocos team to join in while it’s in early stages if they have any belief that the technology will succeed.