How to install, when cmd.exe errors are occuring during startup



I’m trying to get cocos working on my new computer and am having some trouble.

I went through the tutorial again, but when I get to the build-win32.bat and click on it, a black box pops up then closes.

had to print screen a few times to catch what it said but here is the result

* Check VC++ Enviroment…

* Building cocos2d-x library binary, please wait a while…
‘“”’ is not recognized as an internal or external command,
operable program or batch file.
< was unexpected at this time.

I’m on a win7 64 bit computer, that may be part of the problem.

If anyone can tell me what I’m doing wrong it would be greatly appreciated, all i did was download the zip, unpack it onto the desktop and clicked on build-win32.bat, nothing else.

Thank You.