Well in todays world it seems nobody wants to pay a cent for a game that isn’t by a big publisher, so there was little else to do other than make the free version the whole game just with adverts (there still is a paid version without ads, but out of every 2000 downloads I probably sell one paid version).
I thought I’d share some stats about revenue from ads. This info is for my Android version, I have an iOS version with the same “active install” numbers but there is something wrong with the iOS version as I make half the amount from iAD+MMedia banner ads as I do from Androids AdMob (this shouldn’t be the case).
Anyway, the stats:
These stats are from my Google Dev console, Google Analytics stats and Advert accounts. Arrow Mania Free on Android, which gets played for an average 4min 15secs by each “active” player in a day.
Per 500 active players per day. This active number is actual people who played according to Google Analytics, downloads and installs are different numbers!
# Admob brings in between \$6 and \$10. (banner ad shown in game). I also have MMedia as a backup id an Admob ad isn’t available, but that is rare and brings in \$0.50.
# Vungle Video ads bring in between \$2 and \$4 per day. I try to show one each level end, depends on an ad being served and ready. You get paid if a player installs a game, averages 1-2 installs per 500 actives! As the player usually only sees the ad if they complete a level, the actual number of ads shown is also around 500 per day per 500 actives.
# Chartboost full screen intersertitial ads between \$0 and \$1 per day (shown only if a Vungle ad isn’t available at end of a level).
Have a look at the game and you’ll see these things in action.
I’m just finishing off adding Heyzap in the game right now, should be out in a few hours. A social “share your score, leaderboards, achievements” social SDK. I’m hoping to get more downloads with it. v1.19
Per user, well it averages out to about \$0.05 per install, not a lot and shows I can’t afford to advertise! It also shows I’m not good at monitorization! I don’t have any IAPs or coins for people to buy, I’m relying on the ads alone.